Measurable Outcomes

Impact

Every chart below connects to a real business outcome: reservations, signed leases, revenue, organic users, or operational efficiency. Hover any data point for the full number.

National Storage Affiliates

Publicly traded self-storage REIT, 1,600+ facilities across 42 states, 6 sub-brands

When Andrew joined NSA in 2023, the digital marketing program was significantly undersized relative to the portfolio's scale: approximately 1,300 page-1 rankings across 1,600+ locations, under 500 Google Maps positions, and no systematic approach to review management or AI-driven search visibility. The charts below show what changed over the following three years.
1
Organic Reach

Weekly Organic Session Growth

Sustained quarter-over-quarter growth that compounded into a 33% year-over-year gain, bringing the portfolio to 75,800+ weekly sessions and 7.1M+ total sessions over the program period.

33%
Traffic Growth YoY
7.1M+
Total Site Sessions
75,800+
Weekly Sessions at Peak
55K
Weekly Sessions at Program Start
Business Pipeline

Storage Reservations Generated

Organic traffic converted directly into business volume. The chart below shows the cumulative reservation pipeline built over 18 months of the program.

385,000+
Completed Reservations
207,000+
Signed Leases (54% rate)
Conversion Quality

Reservation-to-Lease Rate vs. Industry

High reservation volume only matters if those reservations convert. NSA's 54% reservation-to-lease rate outperformed the self-storage industry average by more than 10 percentage points, evidence that the organic search program was attracting genuinely qualified renters with real intent, not just inflating the top of the funnel with browse traffic.

Reservation to Lease Rate
NSA (under Andrew)
54%
Industry Average
~40%
Local Search Visibility

Keyword Rankings and Google Maps Positions

Both organic and Maps rankings grew from minimal baselines to portfolio-wide coverage, representing a more than 16x increase in top-of-page local search visibility across the full facility network.

21,400+
Page 1 Rankings
16x
Increase in Page 1 Terms
8,800+
Google Maps Top Positions
42,000+
New Keyword Rankings Added
Page 1 Google Rankings Over Time
Google Maps Top Positions Over Time
4.8
Reputation at Scale

Review Management Across 1,600+ Locations

AI-powered review response automation delivered a 100% Google response rate across the entire portfolio, versus a 63% industry average, while the total review portfolio grew to 314,000+ all-time reviews at a 4.8-star rating.

100%
Google Response Rate
63%
Industry Average Response Rate
39,700+
AI Responses in 12 Months
314K+
All-Time Reviews at 4.8 Stars
Response Rate and CTR: NSA vs. Industry
NSA Response Rate
100%
Industry Average
63%
NSA Review CTR
10.5%
Benchmark CTR
8.1%
All-Time Review Portfolio Growth

Adigma / OpenTech Alliance

Multi-client SEO and digital marketing agency, 40+ clients, 230+ locations across North America

Andrew inherited a client base with stalled organic performance and no documented growth infrastructure. He rebuilt fulfillment processes, SOP frameworks, and performance reporting from scratch across every team he managed. The outcomes below are averages across the full client portfolio.
$55M+
Client Revenue Generated (2021)
$68M+
Client Revenue Generated (2022)
3,000%
Average ROI Per Client
350%
Avg. SQL Growth Per Client (2021)
$
Client Revenue Generated by Year ($M)
Avg. SQL Growth & Conversion Rate Lift Per Client

Edge Pest Control & Lawn Care

Multi-market residential and commercial services company across multiple US markets

Andrew joined Edge with no SEO infrastructure in place and a paid acquisition program that had plateaued. Over two years, he rebuilt the entire digital lead generation stack from the ground up. The 2020 pandemic tested the program further, and it outperformed pre-pandemic goals regardless.
150%
Organic Lead Gen Growth
320%
Paid Lead Gen Growth
48,000
B2C Leads Generated (2019)
$14M
Contract Value Generated (2019)
Lead Generation Performance, 2018 to 2019

Comic Quest

comicquest.org, personal project, website built and launched from scratch starting December 2022

comicquest.org had no prior digital presence. Andrew built the site from the ground up beginning in December 2022, launched it in February 2023, and built the SEO foundation from zero. All traffic, all rankings, and all organic users were created from scratch. The data below is sourced directly from Google Analytics 4.
1
Organic Search

Organic Search Users, Year Over Year

Starting from zero at launch in February 2023, organic search traffic grew steadily each year as the SEO foundation compounded. By 2025, the site surpassed 10,000 annual organic search users.

0
Organic Users Pre-Launch
4,998
Organic Users in 2023 (Partial Year)
9,687
Organic Users in 2024
10,482
Organic Users in 2025
Platform Growth

Total Annual Users

As the SEO foundation built brand recognition and search visibility, total site users grew dramatically year over year. The platform reached 62,400+ annual users in 2025, a 7x increase from its first full year.

8,706
Total Users in 2023
38,322
Total Users in 2024 (+340%)
62,417
Total Users in 2025 (+63%)
7x
Growth from Year 1 to Year 3
Traffic Quality

Average Engagement Time by Acquisition Channel (2025)

Raw traffic volume tells part of the story. Engagement quality tells the rest. Organic search users, the channel SEO drives, engage with the site 8.5x longer than direct visitors on average, confirming that organic search is delivering genuinely interested audiences.

46.9s
Organic Search Avg. Engagement
5.5s
Direct Traffic Avg. Engagement
8.5x
Organic Quality Advantage

Results Like These Don't Happen by Accident

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Every metric above came from strategy, execution, and a focus on what moves revenue, not just rankings. I take on outside projects selectively, as my schedule allows, but I'm always glad to compare notes, trade ideas, or hear about what you're building.

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