Director of SEO & Digital Marketing
Enterprise SEO programs that move revenue, not just rankings. 12 years of proof across thousands of locations, millions of sessions, and nine figures in attributable outcomes.
Owned organic search for a publicly traded REIT: 1,600+ locations, six brands, 42 states. Built it into one of self-storage's strongest organic programs.
Stood up NSA's Generative Engine Optimization and Google AI Overviews program ahead of the industry curve.
Company-wide recognition in 2025 for cross-functional leadership and measurable growth.
Client revenue generated in a single year (2022) at an average 3,000% ROI per client.
Managers led directly, plus fulfillment teams of 30 to 40 specialists across functions.
AI-powered automation drove 39,700+ responses in 12 months, against a 63% industry average, on a portfolio of 314K+ reviews at 4.8★.
Grew to 62,400+ annual users and 10,400+ annual organic users, all through SEO.
Organic search at enterprise scale is a different discipline entirely. It requires technical depth, operational infrastructure, and the ability to align teams across paid, brand, development, and the executive level. That combination is rare. I have spent 12 years building exactly that capability.
At National Storage Affiliates, I directed a team of four Digital Marketing Managers, owned a 1,600+ location portfolio, and led a 7-brand website consolidation and migration that preserved rankings across every legacy domain while building the architecture for scalable growth. Weekly organic sessions grew 33% year-over-year. Page-1 rankings scaled from 1,300 to 21,400+ terms. The program generated 385,000+ completed reservations and 207,000+ signed leases over three years.
I also built the company's AI search optimization practice from the ground up, covering Google AI Overviews, Generative Engine Optimization (GEO) signals, and agentic marketing infrastructure ahead of widespread adoption in the industry.
Named NSA Employee of the Year in 2025 in recognition of cross-functional leadership impact and measurable contribution to organic growth.
How a 1,600-location portfolio went from an undersized program to category-leading organic visibility in three years.
National Storage Affiliates operated 1,600+ facilities across 42 states under six legacy brands, but its organic search was badly underbuilt for that scale: roughly 1,300 page-1 rankings, fewer than 500 Google Maps positions, and no systematic approach to reviews or AI-driven search.
The plan focused on three things: merge six legacy domains onto a single platform without losing rankings, build local SEO and reputation systems that scale to every facility, and stand up AI search optimization (GEO signals and Google AI Overviews) before most competitors did.
Leading four Digital Marketing Managers across SEO, Local & Reputation, Technical, and Social, the program ran a seven-brand website consolidation while rolling out AI-powered review response across all 1,600+ locations, working closely with Paid, Brand, Web Development, and the executive team.
Rankings, traffic, and pipeline compounded year over year, and the work earned company-wide recognition as NSA Employee of the Year in 2025.
Led all organic search, local SEO, reputation management, and social media for one of the nation's largest self-storage operators.
Head marketing strategist for 40+ clients following Adigma Marketing's acquisition by OpenTech Alliance for its Customer Acquisition product.
Owned all digital lead generation, organic, paid, and email, for a rapidly expanding residential and commercial services brand.
Led large-scale SEO fulfillment operations for thousands of small business clients across domestic and international markets.
Direct point of contact for several of eBay's highest-priority enterprise retail partnerships.
Available for senior in-house roles, agency partnerships, and independent projects. These are the levers I pull to turn organic search into measurable revenue:
Climb to page one for the searches that actually convert, and build the architecture to stay there.
Request an SEO audit ›Own the local 3-pack and Maps results across every location you operate, at any scale.
Boost local visibility ›Turn reviews into a 4.8★ trust engine with response systems that scale to thousands of locations.
Manage reputation ›Tie organic work to reservations, leads, and revenue, the numbers your executives actually track.
Grow your pipeline ›Andrew Hopkinson is a Director of SEO and Digital Marketing with 12+ years building enterprise organic search programs. He specializes in multi-location and local SEO at scale, AI search optimization (Generative Engine Optimization and Answer Engine Optimization), technical SEO, large-scale website consolidation and migration, reputation and review management, and leading cross-functional marketing teams.
At National Storage Affiliates he scaled page-1 Google rankings from roughly 1,300 to 21,400+ terms, grew weekly organic sessions 33% year over year, and drove 385,000+ storage reservations and 207,000+ signed leases. Earlier, as head strategist at Adigma / OpenTech Alliance, he generated $68M+ in client revenue in a single year at an average 3,000% ROI per client.
Yes. Andrew is open to Director and Senior Manager in-house roles, independent consulting, SEO audits and roadmaps, website migration strategy, fractional marketing leadership, and project work at any scale. The fastest way to reach him is the contact form or LinkedIn.
Andrew built National Storage Affiliates' AI search optimization practice from the ground up, covering Google AI Overviews, Generative Engine Optimization (GEO) signals, Answer Engine Optimization (AEO), and agentic marketing infrastructure ahead of widespread industry adoption.
Andrew has delivered results for multi-location enterprises (self-storage and home services), digital marketing agencies, eCommerce, and B2B companies across North America. Enterprise organic search is where he thrives, but he takes on sharp SEO problems at any company size.
Andrew is based in Orem, Utah, and is open to remote work across the United States.
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